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Did you know that 46% of searches on Google have local intent? This statistic shows the importance of optimizing its Google Business Profile (GBP) listing for a company, particularly a local business. Currently called Google Business Profile (GBP), a GMB listing is a free service from Google that allows a brand to disseminate local information on its…
If you are new to the world of digital marketing for your home service business, you may be wondering where the best place is to spend your hard-earned marketing dollars. “Should I run ads?” or “Would I be better off starting with SEO?” are questions we commonly get from prospective clients. The truth is, there…
As the busy owner of an HVAC company, your list of day-to-day priorities probably looks something like this: 1. Serving your customers2. Managing your employees3. Trying to get enough sleep With so many responsibilities and things constantly vying for your attention, time is of the essence, and you want to make sure that you’re spending…
If you care about how your business is portrayed through your reviews on Google, we’ve got some news you’ll be excited to hear. Earlier this month, Google released a new tool dedicated to helping you manage your reviews all in one place. You can use the feature either to report a new review that violates…
Out of all the ways customers can get in touch with businesses in 2023, few are more convenient than live chat. They don’t have to pick up a phone. They don’t have to send out an email and wait hours to hear back. They don’t even have to fill out a form where they disclose…
We have all heard it said that a picture is worth a thousand words. While this phrase is often used to refer to the emotions and moments in life that can’t be put into words, it holds a lot of truth for your business as well. It is no secret that standing out in the…
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